Mattel Issues Apology after Printing Adult Website on 'Wicked' Toys Packaging

Monday November 11, 2024
Originally published on November 11, 2024

Cynthia Erivo, left, and Ariana Grande, right, in a scene from "Wicked."
Cynthia Erivo, left, and Ariana Grande, right, in a scene from "Wicked."  (Source:IMDb)

Fans hoping to see the photo of Jonathan Bailey wearing nothing but his Fiyero boots will be disappointed when visiting the risqué website listed on the side of new "Wicked" dolls.

The toy company Mattel is issuing an apology after it accidentally printed the website address of an adult website on the packaging for its new "Wicked" inspired dolls, calling it an "unfortunate error," CNN reports.

In a statement on Sunday, the company, which makes Barbie dolls, said it was aware of the "misprint" on the box packaging, which lists the porn website Wicked.com (NSFW) instead of the correct URL, Wickedmovie.com, which is the upcoming film's official website. The X-rated site asks visitors to verify that they're 18 years of age or older.

"Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page," the company said in a statement sent to CNN. "We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children."

The New York Times notes that Mattel has not announced a recall or offered a refund for the customers who have purchased the dolls with the website snafu. The company told CNN that people who purchased the dolls should discard the packaging.

The first part of "Wicked" hits theaters on Nov. 22 and stars Ariana Grande, Cynthia Erivo, Jonathan Bailey, Michelle Yeoh, Bowen Yang, and more. It's adapted from the Broadway smash hit musical of the same name, itself a prequel to the "The Wizard of Oz," focusing on the relationship between the two witches Elphaba (Erivo) and Glinda (Grande). Part 2 is expected to debut in November 2025.