Ripley's Relic Opens in NYC
There is a new "scientific discovery" waiting to be unearthed and unlocked at Ripley's Believe It or Not! Times Square. The new family-friendly interactive, escape adventure welcomes visitors to work together to unlock a series of puzzles and decipher a strange assortment of scientific symbols that were recently discovered in Times Square. Joining Ripley's officials to mark the opening were dozens of kids from the enCourage Kids Foundation, a non-profit that empowers kids facing health challenges to live life to the fullest through a variety of programs and fun activities.
Featuring the latest in high tech components and top-tier movie-quality set design, Ripley's Relic will challenge adventurers to crack the code and unlock the powers of this new unexplained object. This new adventure will transport relic seekers on a quest to solve this Ripley riddle. With an emitting light coming from a newly discovered cavern that's only reachable by a mysterious elevator, the experience can only be opened by solving a symbol wheel puzzle. Once inside the cavern, the search is on to solve another series of clues to discover Ripley's Relic.
"Ripley's Believe It or Not! is excited to channel its inner explorer and offer the first-of-its-kind adventure experience that will challenge visitors to solve a series of puzzles to uncover Ripley's Relic," said Stacy Shuster, Director of Marketing and Sales for Ripley's Believe It or Not! Times Square. "Ripley's Relic is the perfect activity for a variety of audiences and experiences, and we're excited to welcome new adventurer seekers, both New Yorkers, and visitors, to the Ripley's brand."
With the popularity of escape-themed puzzle attractions soaring from just a few dozen a few years ago to now more than several thousand worldwide, the market for those interactive experiences continues to grow. Ripley's Believe It or Not! Times Square is the first attraction in New York City to incorporate an escape adventure as a separate attraction, a growing trend which Wicked Amusements LLC, the interactive adventure company who built Ripley's Relic, has recognized.
"It's not just about escape rooms, it's about adventure, and over the last couple of years, we have seen an industry-wide push into incorporating these kinds of adventure concepts into existing brands," said Skip Dylen, Owner of Wicked Amusements, LLC. "We've seen that with experiences we designed in Southern California, North Carolina, and Florida, and we're honored to support the iconic Ripley's brand on their interactive endeavor, the first of its kind for the city's array of attractions in New York City."
A 15-minute, $15-per-person, experience that can accommodate up to ten people at a time, Ripley's Relic is the perfect family activity, suitable for ages 5 and up and includes a live guide to help navigate the series of challenging puzzles.
The adventure can also be purchased in combination with the Ripley's Believe It or Not! Times Square museum, which features 20 galleries and more than 500 artifacts, or as a standalone experience for $15. If purchased together, tickets are $37.60 for adults, $30 for children (online only) and $44 adults, $36 children (walk-ups).