Ralph Lauren Unveils Gender Neutral Pride Collection
This year, Polo Ralph Lauren will unveil the Pride capsule collection, a five-piece gender-neutral collection for adults and children. The company has partnered with Stonewall Community Foundation on this collection and will donate the majority of proceeds in order to benefit LGBTQIA+ organizations around the world.
The coinciding marketing campaign features a diverse group of individuals including freeskier, Olympic medalist, and activist Gus Kenworthy; ballet dancer Harper Watters; writer, comedian, and actress Patti Harrison; photographer and model Jacob Bixenman; actress Josie Totah; and Hetrick-Martin Institute (HMI) affiliates Evrisha, Tyriq, and Cory, all shot by photographer Cass Bird.
The Pride capsule collection is gender-neutral, available in adult and youth sizes, and features the iconic Polo Pony reimagined in rainbow stripes. The collection consists of a graphic tee, Polo shirt, hoodie, tote, and baseball cap. One hundred percent of the purchase price from the sale of each graphic tee and 50 percent of the purchase price from the sale of each Polo shirt, hoodie, hat, and tote will be donated to Stonewall Community Foundation, benefitting an international network of LGBTQIA+ organizations.
Ralph Lauren Corporation and The Polo Ralph Lauren Foundation have a long-standing history of supporting the LGBTQIA+ community. Support has been provided through volunteer activations, corporate initiatives, and financial grants. Our partners have included, but are not limited to, the Hetrick-Martin Institute, amfAR, AIDS Walk New York, God's Love We Deliver, and the Elton John AIDS Foundation.
The company also stands with the United Nations global standards for business protecting the rights of the LGBTQIA+ community in the workplace, and has been a proud sponsor of the AIDS Walk New York since 1990.
For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief, and supporting the LGBTQIA+ community.