Hilfiger Goes Full Nautical for Fashion Week, with Runway Show on Former Staten Island Ferry Boat

by Brooke Lefferts

Associated Press

Monday September 9, 2024

Tommy Hilfiger attends his Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
Tommy Hilfiger attends his Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source:Photo by Charles Sykes/Invision/AP)

Tommy Hilfiger loves celebrating New York City and its landmarks. He also loves a nautical theme — and a big surprise.

So for his New York Fashion Week show on Sunday night, the designer brought all those elements together in his typically splashy way, inviting guests aboard a decommissioned ferry boat and giving them not only a runway show but a rap-filled finale.

A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)

The live musical performance, which electrified the fashion crowd, featured Ghostface Killah, Method Man, and Raekwon from Staten Island's own Wu-Tang clan weaving through the runways and seats as they sang. The soundtrack was curated by Questlove, who also served as DJ for Hilfiger's February show at the Oyster Bar in Grand Central Station.

A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)

"We're inspired by nautical this season," Hilfiger told The Associated Press before the show. "But it's nautical, preppy, collegiate, all-American and modern. So we needed to show it either on the water, on a boat or near the water. Then we found out the Staten Island Ferry was available."

A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)

Waiters strolling between the ferry seats served guests Champagne, beer, hot dogs, soft pretzels, and custom boxes of caramel corn with a Hilfiger logo and Statue of Liberty pins inside as a prize.

A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
A model walks the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York
Models walk the runway during the Tommy Hilfiger Spring/Summer 2025 fashion show onboard a Staten Island Ferry as part of New York Fashion Week on Sunday, Sept. 8, 2024, in New York  (Source: Photo by Charles Sykes/Invision/AP)

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