What Can Businesses Learn from iGaming About Digital Success?
Entertainment has been stifled in recent weeks due to the unpredictability of the COVID-19 pandemic. But that doesn't mean that we must stop being entertained. Companies and people across the entertainment industry are rallying to deliver the same entertainment — but in a digital way. Some industries — like the iGaming industry — have always operated this way, so they can offer some tips on how to market and succeed as a digital business.
Going Live
As the bestcanadacasino.ca list of most popular Canadian online casinos shows, one of the features that helps potential customers choose a site is the range of live casino options available. With live casino, players see a real person dealing their cards or spinning their roulette wheel. On offer are games such as poker, blackjack, baccarat, and roulette. Many of the dealers give the illusion of being at a casino and having someone there can help add a tension factor.
Other areas of the entertainment industry are also trying to capture some of the feelings from their physical performances through digital means according to classicfm.com. For instance, many plays and Broadway shows are being released as pro-cuts, while drag bars are live-streaming their talent on social media according to GQ.com, with accompanying pay points for their performers.
Customer Care
Another feature that online casinos in the iGaming industry are evaluated on when players are choosing a site is the customer service. Having a strong level of customer service and being willing to communicate should the customer need anything is more likely to result in repeat custom. Moreover, bad customer service experiences are more likely to become negative reviews.
Businesses may be adapting their services such as turning restaurants into online delivery services. Or they may be offering an online shopping component of a retail store. These adaptions may have some kinks to iron out as they adjust their business model. It's important that they keep communication open with customers and are as transparent as possible while transforming their business.
Special Offers
If all else fails, a special offer to attract a customer initially could work. The iGaming industry is famous for welcome offers for new customers when they sign up for a particular provider. These offers vary from no deposit bonuses to free spins. There are also often occasional offers for loyal customers to build relationships with repeat customers, not just one-off users.
While moving the bulk of a business online, companies could consider offering something for first-time customers. This could be free shipping, could be a 10% discount for their first order, or could be a special code for vouchers if they recommend to a friend and create a referral. Moving a business to a digital space means changing the business's typical audience. So, having incentives is important in order to take existing customers online with you and to attract new ones.
iGaming has thrived in the digital arena for years and can offer some tips as to how other companies can do the same. Whether the company is a physical retailer, a restaurant, or a nightlife staple, there are ways it can take influence from iGaming and modify what it offers customers to appeal to them in a digital format.