Show Off Your Package In Style with the Brokini
It may be late in the season to launch a new bathing suit for men, but yesterday entrepreneurs Taylor Field and Chad Sasko introduced the Brokini.
"More than 100 years have passed without any advancement in men's bathing suits... Until now," they write on The Brokini website. "Join the Revolution of Schmedium Proportions."
The Toronto-based duo "are behind the questionable beachwear, a 'bikini for men' that will 'show off your package in style' and 'disappoint your parents,'" reports the Daily Mail.
The form-fitting suit is something of a cross between a toga and Speedo, with a tight bathing suit covering the groin area and a long shoulder strap covering the torso.
"'The perfect swimwear to make your parents question where they went wrong,' reads the description. 'Premium materials and stitching. Shoulder sling draws attention to your dong. Makes even small weenies look schmedium,'" reads a bulleted description on the product's website.
Field and Sasko have their tongues firmly in their cheeks with their product and marketing campaign. "We (the founders) excelled in high school and found classes to be a joke. We therefore didn't develop any work or study ethic and spent most of our time playing hacky sack and sword fighting with meter sticks. We somehow made it into business school and were both perfectly mediocre and that is why we are stuck running a business that has thus far made -$846.32," they write on their website.
"We hope to one day grow Brokinis enough to cover our MASSIVE cryptocurrency losses and hire a golden retriever as a receptionist, but we have no idea how to run a business so that seems pretty unlikely at this point. We like dogs and strawberry daiquiris and the Toronto Maple Leafs."
"If you want to learn more please go to the Brokini product page and click "Add to Cart". Then purchase 5 brokinis. Cheers"
In an interview with the website blogTO, Sasko explained how the Brokini came into being. ""We started going to bachelor parties and wearing crazy bathing suits and then we actually saw a wrestling leotard online and thought, 'Hey, that could maybe be a bathing suit,'" he said.
"We wanted to come up with a bathing suit that's fun for goofing around on the beach, cottage weekends, bachelor parties and festivals," he added.
"It's not the ideal summer to be launching given COVID, but Brokinis might be a great way to keep people six feet away from you."
The Brokini currently comes in two prints: Bromingo (a pink flamingo pattern) and Fineapple (blue with yellow pineapples).
They retail for $45 each with a current sale price of $40.
Not everyone is a fan. Jonathan Edwards, the style director at Esquire, wrote a scathing column about the product in which expressed his feelings about the product and how it came into existence. "Probably a couple of young guys from Toronto, engulfed in constant bachelor-party sartorial fuckery, decided that if they and their friends are going to get dressed up in some stupid shit—and, crucially, if a bunch of other guys like them are going to do the same—it might be cool to make some money off of that. And since a one-shouldered sorta-Speedo is exactly the kind of thing a bunch of rowdy 20-something guys with a gutful of skunked Molson would delight in wearing before switching to the evening attire of loudly printed, cheaply produced matching suits, the brokini was born."
Check out these pics from Instagram: