Suitsupply Interprets 'Tongue in Cheek' Literally in New Ad Campaign
Venerated fashion brand Suitsupply unveiled a new ad campaign this week that has, once again, set the internet ablaze, according to Esquire.
The ad features people in various states of dress — though mostly undress — their bodies writhing, mouths open, and licking one another. There's no question it's a captivating image that has compelled social media responses, some humorous, some disgusted, and some a little of both.
Esquire points out, however, that Suitsupply's new ad campaign is remarkably decent in its integration of straight and same-sex couples, with "near-nudity across gender lines," and that "the face-licking looks consensual."
In a statement to Esquire, Fokke de Jong, founder and CEO of Suitsupply, humorously — or, tongue firmly in cheek, shall we say? — reframed the ad, saying, "the campaign is simply a positive outlook on our future where people can get back to gathering and getting close."
Here's are some of the more colorful responses: