Are Blogs and Social Media Viable for Business in 2023?
Where blogs were once thought to be one of the best tools in a business's arsenal when it came to driving traffic and converting views into sales, around 2010 they began to decline in popularity as marketing efforts began shifting towards the capabilities of social media. Around this time, platforms like Facebook and Instagram released shop features and it became far simpler to reach audiences and get set up with selling products and services online. As the COVID-19 pandemic had an economic impact and drove more people to shop in digital spaces, blogs all but faded into the background. As the face of modern business is ever-changing, diversity is now the name of the game and informal, conversational content is now growing in demand.
Why set up a blog in 2023?
While social media platforms are a great place to connect with brands and get real-time reviews on products and services from real users, markets are oversaturated and it's not difficult to find the same items on offer from a host of different providers (this is largely due to the potential to be had when drop shipping and the rise of apps like Shein and Temu that are offering everything from clothing to fidget toys at rock-bottom prices).
This is not only making it more difficult for audiences to select the best seller, but also for online businesses to establish themselves as the top choice. As a result, blogs are seeing a resurgence, as these can be a great way to give potential customers a portal to find out more about what's on offer, learn additional info about the brand story, journey and goals and even diversify their online presence (which can paint a stronger, more trustworthy picture).
Blogs still have their original functionality too, and as content is king, businesses that have a supporting blog tend to rank better in search engines and will often experience more conversions.
So, is social media still viable for businesses?
Social media platforms are a fantastic way to get eyes on products and services and as absolutely anyone has the ability to set up a profile and reach audiences worldwide, the possibilities are almost endless. When combined with blogs, they help to provide a comprehensive, cohesive brand that will maximise potential, sales and everything in between. When curating the right content and marketing your social media pages and blogs properly, you will have the ability to increase engagement, promote shareability, better target audiences, provide more worthwhile customer services and even better establish your brand.
How to maximise the potential of blogs and social media pages?
First of all, you will want to define your niche and consider the best social media platforms to distribute your content. If you are hoping to reach newer generations, videos can be the way to go, so it will be wise to target platforms like YouTube and TikTok. If you're considering making your own videos to save money, you may be concerned about the skills required and the time you'll need to commit to your efforts, but the good news is that AI video editing software online can be your biggest asset. With a platform like CapCut, you'll have access to all of the traditional video editing tools, but these will be driven by highly intuitive algorithms and machine learning protocols that will take all of the hard work out of the equation. From adding subtitles with speech to text and even overlapping lifelike AI-generated voiceovers with text to speech free software, this is the only portal you'll ever need for all of your video creation needs.
If you're hoping to showcase your products in their best light however, you may decide to opt for imagery, and again CapCut will be your number one stop that will cater to your every whim. From editable templates that can help you to create a cohesive brand, to old photo restoration; you'll be able to take images of any quality and upscale them to professional levels.
Why use photo and video editing software?
The higher the quality of your content, the more impactful it will be, and CapCut will give you the peace of mind you need without any prior graphic design skills, the need to hire professionals, or even to pay out money (as all of the tools on offer are entirely free to use).
The good news is that videos and photos are also becoming pivotal for blogs in 2023, as these not only break up walls of text, but are also some of the top features consumers are looking for. They also support and boost SEO, so there is even more reason to not only add visual content, but ensure that it is of the best quality available.