'Yassification' is Making the World a Gayer Place

Thursday November 25, 2021
Originally published on November 15, 2021

"Yassification" is defined by the Urban Dictionary as "the process�of�making�someone�more gay."

It is also trending thanks to users downloading a photo editing app to "yassify" a photo — i.e., to take photos of people "and edit them to look hyper-femme," reports the website PopBuzz.


"The term first surfaced among LGBTQ+ people in early 2021. However, the memes took on a life of their own in November after a yassified photograph of Toni Collette in�'Hereditary' went viral. Since then, almost every icon has been yassified."

BuzzFeed News did a breakdown on why the Collette pic went viral, citing a tweet that reads: "This one went viral cuz of the juxtaposition of this with the emotional scene."

And while there isn't a "yassify" app or filter available, FaceApp has a ton of features that people are using to create their "yassifcation" memes.

You can download FaceApp at this link.

An alternative to doing it yourself is to go to a popular Twitter account called Yassify Bot who responds to requests to "yassify" images. All you have to do is tweet a request to them, notes PopBuzz.


The Yassify Bot Twitter feed features as its avatar the famous Vermeer painting of "Girl With a Pearl Earring," but glammed up.

Here are some famous faces "yassafied":