Boston Pride Partners with TripAdvisor
Boston Pride announced today a new partnership with TripAdvisor (www.tripadvisor.com), the world's largest travel site, which is providing financial support to enable Boston Pride to bring the Pride Rainbow to thousands in the Boston area. Part of TripAdvisor's sponsorship will provide visibility for Boston Pride on digital billboards on highways in and around Boston from May 28 - June 10. The digital billboards will show information about Boston Pride Week (June 1 - June 10) when more than 50 events will be happening around Boston in celebration and recognition of the LGBTQ community.
"TripAdvisor is literally taking us where we've never been before," said Sylvain Bruni, President of Boston Pride. "To be able to bring the symbolism of the Pride rainbow to hundreds of thousands of commuters is a huge step forward for Boston Pride and for the LGBTQ community. We are grateful to TripAdvisor for its support."
"TripAdvisor is proud to announce its partnership with Boston Pride, as we continue to demonstrate our support for our LGBTQ customers, employees and partners in tourism and dining that support our inclusive and progressive values," said Beth Grous, Chief People Officer, TripAdvisor.
Boston Pride Week 2018 will kick-off with the Pride flag raising on City Hall Plaza on Friday, June 1 and continue with events throughout the week, concluding with the annual Boston Pride Parade and Festival on Saturday, June 9, and Pride Block Parties on Sunday June 10 in the Back Bay and Jamaica Plain.
About TripAdvisor
TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 630 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.5 million accommodations, airlines, attractions, and restaurants -TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 455 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.
The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ: TRIP) own and operate a portfolio of websites under 20 other travel media brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.
* Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2017
** Source: TripAdvisor log files, average monthly unique visitors, Q3 2017
About Boston Pride
Boston Pride produces events and activities to achieve inclusivity, equality, respect, and awareness in Greater Boston and beyond. Fostering diversity, unity, visibility and dignity, we educate, communicate and advocate by building and strengthening community connections. Boston Pride Week 2018 will be held June 1 - 10.