PopUps: Leona Lewis Selling New Album on Grindr for $3.99
Looking for a quickie and a discount on new music? Then load up Grindr immediately!
U.K. pop star Leona Lewis is offering her new album, "I Am," to Grindr users for the low-low-price of $3.99. The "Bleeding Love" singer teamed up with the gay dating app, which tweeted to its users that they can get the new LP "for the #GRINDR special price, NOW!"
Twitter users were quick to respond to Lewis' unconventional marketing move. Here are some of the best responses:
The "X-Factor" winner's latest effort was released on Sept. 11 and features singles "Fire Under My Feet," "I Am" and "Thunder."
Lewis, 30, recently made headlines after talking about leaving Simon Cowell's record label, the Independent reports.
"Simon Cowell has been incredible but at the end of a day it's a huge label now," she said. "I felt like at that stage all they were doing was holding me back from fulfilling my potential, to ask me to do a covers album was... there was no love in it.
"They weren't giving me any choice. So no, I said, we're done now. It's all good, I've still got so much love but we're done," Lewis said.
Lewis isn't the only pop diva to connect with Grindr to promote her music. Earlier this year, Madonna hooked up with the app to give users a chance to win a signed copy of her latest LP "Rebel Heart."
Check out the music video for Lewis' single, "Thunder," below: