Where is Your Summer Vacation? Age May be a Factor
As summer vacation season approaches, a new survey from Discover found that for the 58 percent of those who intend to take a summer trip, where they go, how they pay and what they do while on vacation may be a factor of their age.
The national survey of 1,100 U.S. adults ages 18 and over found that travel preferences vary from generation to generation. Members of generation Z, ages 18-21, are looking for an adrenaline rush on their next vacation, with 30 percent saying adventure is their top travel priority, compared to 8 percent of millennials, ages 22-37; 10 percent of generation X, ages 38-53; 7 percent of baby boomers, ages 54-72; and 9 percent of the silent generation, ages 73 and up.
For millennials who are planning a summer vacation, spending time with friends and family is their highest priority at 28 percent, while relaxation is the main driver for generation X at 34 percent. Baby boomers and the silent generation say spending time with friends and family-36 percent and 46 percent, respectively-matters most. Exploring a new city or destination tops the list for 24 percent of all respondents.