Doritos Launches Pride Inspired 'Rainbows' Chips
Here's one snack One Million Moms won't be packing in their kids' lunch boxes.
Frito Lay has partnered with the It Gets Better Campaign to launch limited edition Doritos Rainbows, a new twist on the popular snack chip inspired by the LGBT flag.
According to a release, the limited edition Doritos Rainbow chips will celebrate and support the lesbian, gay, bisexual and transgender community "in the boldest, most colorful way possible."
Don't look for Doritos Rainbows in stores, the product is available direct to consumer through the It Gets Better Project at www.ItGetsBetter.org/DoritosRainbows. The cost is $10.
"We are honored to partner�with�the It�Gets�Better�Project to�create�our boldest�chip�yet," says the product website.�"Each�bag�brings rainbow-colored�chips�inside�and an�inspiring�quote�on�the�outside."
"[Doritos Rainbows bring] an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception," said the snack maker's chief marketing officer Ram Krishnan.