Skittles Reveals Pride Campaign to Again Feature Designs from Queer Artists
Pride season is just around the corner, which means corporate brands are gearing up to launch their schemes to grab gay dollars.
With Target recently revealing its Pride collection, Skittles has jumped into the fray and also revealed its plans for the colorful season. Only Skittles is once again leaning into a Pride strategy where queer people will be the center stage over the candy.
As reported by The Takeout, Skills will once again feature five LGBTQ artists on its bags this pride season. And as in previous years, the normally red bags will be gray for Pride, except for colorful art and inspirational words. featured.
In 2017, the brand first introduced a colorless bag of all-white candy in honor of Pride Month, to the confusion and concern of the internet. Now the brand seems to be slowly course correcting its strategy by adding more ideas.
The LGBTQ artists will be featured from May through mid-July and range in gender and race from New York, Philadelphia and Chicago. The company will also again donate $1 from each pack sold (up to $100,000) to GLAAD.
What do you think? Is this a strategy by Skittles to "Taste the Rainbow"?