Toast the Holidays this Season with BARE Zero Proof
We all know that along with the holidays comes a seemingly endless string of dinners, cocktail hours, work gatherings, gift swaps, parties, and — usually — plenty of booze. But the holidays should also be a time of inclusion for everyone: everyone deserves to have a spot at the table of festive holiday cheer regardless of whether they drink alcohol or not. Drinking alcohol has become so ingrained in our society that it isn't something all of us think about on a daily basis. But with BARE Zero Proof, that's all about to change.
A Black and LGBTQ+ owned company, inclusion isn't only in the brand's mission statement, but it's part of their DNA. Uncompromising on taste, BARE Zero Proof spent more than three years in development and was crafted by expert bartenders who remain at the center of BARE Zero Proof's non-alcoholic universe. "We created BARE Zero Proof's exceptional taste for those on a sober journey, whether for a night or a lifetime," said co-founder James Kempland. "As a gay man, I understand what it feels like to be left out or not seen. Our mission is to create a social environment where everyone can fully engage and enjoy cocktails on their own terms."
This holiday season, whether you're thinking of gifts or ways to toast the holidays or ring in the new year, BARE Zero Proof is a sophisticated way to ensure that everyone around you feels included and respected.
It may surprise you to learn that more than 30% of adults choose not to consume alcohol, and it's high time that there's an elegant solution. Why relegate non-drinkers to water, juice, or soft drinks? With BARE Zero Proof, it's possible to harness the craftsmanship of a standard, well-made cocktail and include all your guests. Meredith Barry, owner of Platypus in St. Louis, Whiskey Girl Tavern in Chicago, and mixologist on Netflix's "Drink Masters" agrees: "BARE Zero Proof doesn't compromise on the flavor experience that I'm looking to provide for a patron or a guest."
BARE Zero Proof has three easy, delicious ways to help make this holiday one worth celebrating.
BARE Zero Proof Modern Classic Gin
This flavored expression is crafted with notes of juniper, lemon peel, and assorted botanicals, making it the perfect base for low or non-alcoholic cocktails where gin would normally be used.
Get started with BARE Zero Proof's recipes for a new spin on two iconic cocktails: the BARE English G&T and the BARE 75.
BARE Zero Proof Bourbon Whiskey
With notes of oak, vanilla, caramel, and other botanicals, this flavored expression can be used for drinks where whiskey would normally be used.
Check out their BARE Old Fashioned and BARE Mint Julep.
BARE Zero Proof Reposado Style Tequila
Perfect for any drink where tequila would normally be used, this non-alcoholic flavored expression contains notes of agave, serrano, and fresh-cut grass.
Check out BARE Zero Proof's recipes for their BARE Paloma sin Pantelones and — of course — a BARE Margarita.
A great gift for everyone on your list in addition to being an inclusive way to share the joy of the holiday season with absolutely everyone, BARE Zero Proof believes that that sacred tradition of raising a glass shouldn't leave anyone out just because they choose not to drink. BARE Zero Proof has already captured the attention and affection of some of the most discerning cocktail tastemakers, connoisseurs, visionaries, and mixologists. This holiday, it's your turn.
Find more information and buy here.