Lana Del Rey Models Skims in Valentine's Day Campaign

by Emell Adolphus

EDGE Media Network Contributor

Friday January 19, 2024

Lana Del Rey is the centerpiece of a brand new Skims Valentine's Day campaign, and fans of the melancholic singer are in love.

As reported by Variety, Del Rey was styled in Skims essentials, including a Fits Everybody bodysuit, a heart-print Sleep set, a Woven Shine dress, and more.

Photographed by British photographer Nadia Lee Cohen, Del Rey was but one part of the Kim Kardashian brand's limited-edition collection of Valentine's Day intimates, sleep sets, and loungewear. The Skims items will be available via Skims' website and participating retailers starting Jan. 23.

That means the items will be available just in time to catch Del Rey's headlining Coachella performance in April.

"I've been a big fan of Skims since the beginning, so being featured in their Valentine's campaign is so exciting," said Del Rey in a statement about the collaboration. "Their collection is so pretty and dreamy, which made collaborating with Nadia on the creative so fun. I hope you love it as much as I do."

And the "Blue Jeans" singer isn't just saying that to say it. She even sang "Young and Beautiful" for Kim when she got engaged to Kanye West, so there is a long history of support there.

Other stars to have appeared in Kim's Skims campaigns include "Sex and the City" star Kim Catrall, Ice Spice, Sea, and more.

What do you think of Del Rey's Skims? Is she giving "Lolita?"